Philip kotler Primary Author Kevin lane keller Additional Author mixed material bibliography Pearson 2016 monographic Global edition en Inggris

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714 hal, ilus, index, 27,5 cm Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Marketing--Management. 658.89781292092621 UPA PERPUSTAKAAN POLITEKNIK PERKAPALAN NEGERI SURABAYA Politeknik Perkapalan Negeri Surabaya 658.8 Kot m 310012009012988 My Library (Lemari 13/901) 658.8 Kot m 12988.jpg.jpg 18406 2019-05-14 11:18:04 2019-07-17 08:01:36 machine generated