Lori Randall Stradtman Primary Author mixed material bibliography Wiley 2012 monographic

xvi,368hal,ilus,index,23cm In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging as well as reputation management for special events or crises, this book walks you through step-by-step instructions and tips that will help you build and maintain a positive online presence. Shows you how to create a solid, productive online reputation management system; Helps you achieve your brand's goals and be ready to deal with negative chatter or crises; Explains how to set up an online reputation management and response team; Covers how to identify and incorporate both everyday and crisis SEO keywords; Explores reputation creation through listening, messages, images, video, and other media; Helps you handle crises with social media, bloggers, and other influencers, and respond immediately. Online Reputation Management For Dummies gives you the tools you need to maintain the online reputation you want. Internet marketing. Online identities. Social networks. Internet in publicity. Corporate image--Computer network resources. 659.2028546789781118338599 UPA PERPUSTAKAAN POLITEKNIK PERKAPALAN NEGERI SURABAYA Politeknik Perkapalan Negeri Surabaya 659.202854678 Str o 310012009013022 My Library (N10/343) 659.202854678 Str o 13022.jpg.jpg 18453 2019-07-09 10:31:39 2019-07-15 11:19:02 machine generated